Cathy Waechter’s business, Absolutely Beautiful Permanent Makeup (www.abpmubycathy.com) is based in Riverside, California.
She was attacked in an online review in January in a local Yahoo review. The reviewer claimed that she was suing her for physical injury and urged people not to give her business.
Cathy was successful in having the review removed from Yahoo – but as is often the case it still appeared prominently on Google Map reviews – much more damaging because they become attached to the business/website and are very prominent in search results.
We evaluated this review and found that the reviewer had failed to provide any evidence whatsoever. We therefore immediately posted the following response on Cathy’s Google Map Reviews:
If immediate remedial action is not taken by Google further pressure will be brought to bear on Google to resolve this (further updates will be posted on Feedblack.com and KwikChex.com). Cathy Waechter has a reputable business that has been threatened by unverified reviews that malign her reputation. KwikChex is pleased to be able to assist Cathy – and all other reputable businesses that have had similar problems.
Get the solutions on KwikChex.com
Join our facebook campaign ‘Web of Lies’ to rid the web of fake and malicious online reviews – Click here

