Following the broadcast of the BBC TV Click report on fake reviews, which featured KwikChex.com, KwikChex can report that Google have made a very positive response.
Faster reporting by KwikChex has now been made possible and dialogue has been opened up with a view to making longer term improvements regarding spam, rogue reviews and the quality of reviews on Google Maps.
KwikChex has responded initially by providing information to Google, including the methods they use for authentication and the process and benefits of authenticate accreditation – all aimed at the effective promotion and protection of reputable businesses and the improvement of consumer reassurance and protection.
