Google Removes Fake Review In Response To Latest Report From KwikChex

Posted by admin | Posted on 19-03-2010

Category : Case Studies

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One of the worst examples yet of a fake and malicious review on Google Maps has been rapidly removed after KwikChex verified the facts.

Storm Photography of Colchester in the UK had a malicious review posted on Google maps a month ago (16th Feb) and had not managed to have it deleted.

At first glance the review appeared to have come from another photography business in Crewe, Cheshire.

In fact, this company, Cream Wedding Photography was an even bigger victim of malicious Google Review posting.

KwikChex had verified that both businesses are reputable. A third party mounted a campaign which makes it appear that Cream were posting insults and spam on photographers websites across the UK. Cream have published the facts on their website www.creamphoto.co.uk in a bid to protect their own reputation.

KwikChex sent an independent verification report to Google and the offending review in this case was removed 10 minutes later.

We would like to thank Google on this occasion for their rapid response and urge them to continue responding to our authenticated notifications in this way.

Update on Google Map Review issues

Google state that they take these issues seriously and we are seeing evidence that this is the case. KwikChex will continue to provide independently authenticated reports to Google – and to offer to provide solutions.

We are also aware that they appear to have some more complex problems when it comes to removing reviews pulled in to Google Maps from third party sites. it seems that even when successfully removed from the original site, Google’s search system has difficulties in purging the result, and the offending reviews are therefore staying live on Google. This explanation is not much comfort to reputable businesses that are having their businesses damaged, but we understand that Google are aware of it and working on the problem.

We would urge people to continue to notify us us of fake and malicious reviews.

Join our facebook campaign ‘Web of Lies’ to rid the web of fake and malicious online reviews – Click here

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California Permanent Make Up Artist Cathy Waechter

Posted by admin | Posted on 18-03-2010

Category : Case Studies

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Cathy Waechter’s business, Absolutely Beautiful Permanent Makeup (www.abpmubycathy.com) is based in Riverside, California.

She was attacked in an online review in January in a local Yahoo review. The reviewer claimed that she was suing her for physical injury and urged people not to give her business.

Cathy was successful in having the review removed from Yahoo – but as is often the case it still appeared prominently on Google Map reviews – much more damaging because they become attached to the business/website and are very prominent in search results.

We evaluated this review and found that the reviewer had failed to provide any evidence whatsoever. We therefore immediately posted the following response on Cathy’s Google Map Reviews:

If immediate remedial action is not taken by Google further pressure will be brought to bear on Google to resolve this (further updates will be posted on Feedblack.com and KwikChex.com). Cathy Waechter has a reputable business that has been threatened by unverified reviews that malign her reputation. KwikChex is pleased to be able to assist Cathy – and all other reputable businesses that have had similar problems.

Get the solutions on KwikChex.com

See the news on Feedblack.com

Join our facebook campaign ‘Web of Lies’ to rid the web of fake and malicious online reviews – Click here

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Reputable Property Company Attacked Online By Convicted Fraudster

Posted by admin | Posted on 17-03-2010

Category : Case Studies

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Parkcrest Construction is a well established property developer in the New Forest Area. They have always had an excellent reputation.

They discovered that a website titled ‘Parkcrest Construction Information’ had been created with the sole intention of besmirching the reputation of Parkcrest and the owner, Richard Kingham.

Investigations revealed that the so called ‘victim’ described on the website is one Paul Robertson – a former GP who was struck off by the General Medical Council and jailed for swindling a disabled pensioner out of his life savings in the New Forest. You can see the BBC report by clicking here

The full story can be found on Richard Kingham’s personal website.

And on his personal blog

Thankfully, it doesn’t take much analysis to figure out who the villain is here, but nevertheless, in this world of instant online information, this type of feedblack can be damaging. Parkcrest are now joining KwikChex, which establishes them as a trusted and reputable company. In addition, they are using the KwikChex bespoke services to respond, including the creation of blogs to reinforce the truth of the matter, reviews that highlight that they have been verified as a KwikChex member, reviews posted against the perpetrators, including Google sidewiki on their site and Web of Trust (mywot.com), social networking releases and Feedblack news.

Join our facebook campaign ‘Web of Lies’ to rid the web of fake and malicious online reviews – Click here

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